![]() Emails and other marketing efforts won’t be properly tailored.Calling the wrong number and reaching the wrong person isn’t fun for anyone.īut, as we all know, time equals money - so ultimately following bad data is a guaranteed way to lose out on revenue. A LeadJen study found that sales teams wasted on average 27% of potential selling time utilizing dirty data. It’s not just money that’s lost, it’s also time. alone, businesses lose roughly $3.1 trillion annually due to poor data management. Now, let’s explore how dirty data can be detrimental to your business, which are the very reasons why maintaining good data is so important.ĭirty data will cost you. ![]() Whether you input data incorrectly, don’t update it regularly, or make an accidental change while updating your system, errors can be introduced at any point in your process. The scariest thing about dirty data is that it’s all too easy to introduce errors into your data. Misspellings, typos, and multiple spelling variations.Incomplete (think missing contact fields).Cleaning data prevents companies, like your own, from struggling with issues created by dirty data.īut, what exactly is dirty data? Data is deemed dirty when it has any of the following characteristics: This means you’re maintaining data to ensure it’s accurate, consistent, and reliable. What is data hygiene?ĭata hygiene is the collective and ongoing process of ensuring the cleanliness of data. But since we’re focusing on creators in this blog, we’ll focus primarily on data collected through a CRM. Data hygiene is equally important for both use cases. Sometimes, this data gets granular, and there are whole teams at large companies that maintain databases and analyze the information. For example, a clothing retailer would record their sales by product SKU, an airline would have data on their flights, or a software as a service company would record data on how customers utilize various parts of their software. ![]() Larger companies may use a more comprehensive business intelligence and analytics database to access even more data points about their business.
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